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UBC MEDIA&COMMUNICATION INSTITUTE

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Specializes in a variety of professional services from public relations, international communications, media relations, political marketing, crisis management, media kits, advertisement, press coverage as well as teaching and trainings.

 

UBC ENTERTAINMENT & MANAGEMENT GROUP

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The international entertainment and management services company with a variety products/services from film production, motion pictures, photography, television specials and what is more - artists and professionals management

 

 

UBC SCIENCE&RESEARCH CENTRE

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A professional science and research institute offers a wide range of research; academic and business, helps to build the strategy in the company. Help to improve the data analysis and statistics for the futher improvement of the companies.

 

Crisis management

Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s. It is considered to be the most important process in public relations.
 
Three elements are common to a crisis: (a) a threat to the organization, (b) the element of surprise, and (c) a short decision time. Venette argues that "crisis is a process of transformation where the old system can no longer be maintained". Therefore, the fourth defining quality is the need for change. If change is not needed, the event could more accurately be described as a failure or incident.
 
In contrast to risk management, which involves assessing potential threats and finding the best ways to avoid those threats, crisis management involves dealing with threats before, during, and after they have occurred. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start.

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